{
  "schema_version": "1.6.0",
  "provider": {
    "name": "Shelfkind Commerce",
    "brand": "Shelfkind",
    "legal_name": "Questwerk",
    "founder": "Patrick Kuglmeier",
    "url": "https://shelfkind.com/",
    "market": "DACH",
    "address": {
      "street": "Kleiberstraße 25",
      "postal_code": "94315",
      "city": "Straubing",
      "country": "DE"
    },
    "contact": {
      "name": "Patrick Kuglmeier",
      "email": "patrick@questwerk.de",
      "telephone": "+49 151 11539717"
    },
    "audiences": ["DACH-Mittelstand mit erklärungsbedürftigen Produkten oder Leistungen", "Industrie- und Technologieunternehmen", "Tourismus- und Erlebnisanbieter", "B2B-SaaS- und Digitalunternehmen", "Fachhändler mit beratungsintensiven Sortimenten", "Shop- und Commerce-Agenturen"]
  },
  "positioning": "Shelfkind verbindet SEO, AEO und GEO mit verifizierten Entscheidungsdaten, damit komplexe Angebote nicht nur gefunden, sondern verstanden, belegt und passend ausgewählt werden können",
  "strategic_wedge": {
    "primary_job": "Echte Kundenfragen mit klaren Antworten, belastbaren Quellen und entscheidungsrelevantem Kontext verbinden",
    "system_boundary": "Shelfkind ergänzt bestehende Shop-, ERP- und PIM-Systeme und ersetzt weder deren operative Wahrheit noch die technische Gesamtverantwortung der Shop-Agentur",
    "merchant_risk": "Produkte mit unklarer Identität, Kaufbarkeit, Kompatibilität oder fachlichem Fit können in konkreten Kaufsituationen nicht belastbar qualifiziert werden",
    "boundary": "Keine garantierte Aufnahme in Antworten, keine universelle Agenten-Ranglogik und kein garantierter Mehrumsatz"
  },
  "site_paths": [
    { "id": "about_shelfkind", "url": "https://shelfkind.com/shelfkind-informationen", "status": "published" },
    { "id": "services", "url": "https://shelfkind.com/leistungen", "status": "published" },
    { "id": "industries", "url": "https://shelfkind.com/branchen", "status": "published" },
    { "id": "academy", "url": "https://shelfkind.com/academy", "status": "published" },
    { "id": "ostbayern", "url": "https://shelfkind.com/ostbayern", "status": "published" },
    { "id": "board_games", "url": "https://shelfkind.com/branchen/brettspiele", "status": "developed_domain_model" },
    { "id": "construction_toys", "url": "https://shelfkind.com/branchen/klemmbausteine", "status": "published_vertical_blueprint" },
    { "id": "trading_card_games", "url": "https://shelfkind.com/branchen/tcg", "status": "published_vertical_blueprint" },
    { "id": "tabletop_rpg", "url": "https://shelfkind.com/branchen/pen-and-paper", "status": "published_vertical_blueprint" },
    { "id": "miniatures", "url": "https://shelfkind.com/branchen/miniaturen", "status": "published_vertical_blueprint" },
    { "id": "books", "url": "https://shelfkind.com/branchen/buecher", "status": "published_vertical_blueprint" },
    { "id": "video_games", "url": "https://shelfkind.com/branchen/videospiele", "status": "published_vertical_blueprint" },
    { "id": "platforms", "url": "https://shelfkind.com/plattformen", "status": "published_project_based_integration" },
    { "id": "agency_partners", "url": "https://shelfkind.com/partner", "status": "published" }
  ],
  "regional_focus": {
    "region": "Ostbayern",
    "cities": ["Straubing", "Regensburg", "Deggendorf", "Passau", "Landshut", "Nürnberg"],
    "priority_verticals": [
      { "id": "industrial_suppliers", "status": "sales_hypothesis", "examples": ["Maschinenbau", "Komponenten", "Sensorik", "technische Zulieferer"] },
      { "id": "bioeconomy_greentech", "status": "sales_hypothesis", "examples": ["Bioökonomie", "Umwelttechnik", "erneuerbare Rohstoffe", "GreenTech"] },
      { "id": "tourism_experiences", "status": "sales_hypothesis", "examples": ["Tourismus", "Freizeit", "Erlebnisse", "Gastgewerbe"] },
      { "id": "building_products", "status": "sales_hypothesis", "examples": ["Bauprodukte", "Gebäudetechnik", "Montage", "Normen"] },
      { "id": "regional_food_beverage", "status": "sales_hypothesis", "examples": ["Lebensmittel", "Getränke", "Herkunft", "Allergene"] }
    ],
    "boundary": "Die Prioritäten verbinden regionale Dichte mit hohem Erklärungsbedarf. Geringere Agenturabdeckung ist eine Vertriebshypothese, keine belegte Markttatsache."
  },
  "vertical_cases": [
    {
      "id": "board_games",
      "name": "Brettspiel-Fachhandel",
      "status": "domain_model_available",
      "url": "https://shelfkind.com/branchen/brettspiele",
      "audiences": ["Brettspiel-Fachhändler", "Shop-Agenturen mit Brettspiel-Kunden"],
      "decision_data": ["player_count_fit", "playtime", "complexity", "px_axes", "edition", "language", "base_game_relations", "expansion_relations", "provenance"],
      "evidence_boundary": "The domain model is available; selection and commercial outcomes are measured per catalog, channel and customer intent"
    },
    {
      "id": "construction_toys",
      "name": "LEGO and Construction Toy Decision Data",
      "status": "vertical_blueprint_available",
      "url": "https://shelfkind.com/branchen/klemmbausteine",
      "audiences": ["LEGO- und Klemmbaustein-Fachhändler", "Shop-Agenturen"],
      "decision_data": ["set_identity", "part_inventory", "part_design", "element", "color", "minifig", "part_relations", "model_coverage"],
      "evidence_boundary": "Rebrickable provides a commercially usable LEGO catalog basis; other brands, images and merchant offers require separate authorized sources"
    },
    {
      "id": "trading_card_games",
      "name": "Trading Card Game Decision Data",
      "status": "vertical_blueprint_rights_clearance_required",
      "url": "https://shelfkind.com/branchen/tcg",
      "audiences": ["TCG-Fachhändler", "Shop-Agenturen"],
      "decision_data": ["card_identity", "printing", "set", "collector_number", "language", "finish", "format_legality", "condition"],
      "evidence_boundary": "Scryfall paywall rules and Cardmarket approval must be cleared before paid commercial publication; Magic coverage is not universal TCG coverage"
    },
    {
      "id": "tabletop_rpg",
      "name": "Tabletop RPG Decision Data",
      "status": "vertical_blueprint_license_required",
      "url": "https://shelfkind.com/branchen/pen-and-paper",
      "audiences": ["Pen-and-Paper-Fachhändler", "Shop-Agenturen"],
      "decision_data": ["system", "edition", "product_role", "language", "format", "required_rulebook", "campaign_relation", "group_fit"],
      "evidence_boundary": "RPGGeek and BGG API use requires commercial approval; publisher feeds and licensed system references are preferred primary sources"
    },
    {
      "id": "miniatures",
      "name": "Miniatures Decision Data",
      "status": "vertical_blueprint_partner_access_required",
      "url": "https://shelfkind.com/branchen/miniaturen",
      "audiences": ["Miniaturen- und Tabletop-Fachhändler", "Shop-Agenturen"],
      "decision_data": ["game_system", "faction", "unit", "scale", "base_size", "material", "release", "rebox_relation", "resculpt_relation"],
      "evidence_boundary": "No public commercial MiniSet API or pricing is claimed; manufacturer, distributor and merchant sources require explicit authorization"
    },
    {
      "id": "books",
      "name": "Book Decision Data",
      "status": "vertical_blueprint_identity_layer_available",
      "url": "https://shelfkind.com/branchen/buecher",
      "audiences": ["Online-Buchhandlungen", "Shop-Agenturen"],
      "decision_data": ["work", "edition", "isbn", "language", "translation", "series", "volume", "format", "availability", "fixed_price"],
      "evidence_boundary": "DNB SRU title data is a free CC0 identity layer; VLB prices, availability, rights and media require a license or data-use agreement"
    },
    {
      "id": "video_games",
      "name": "Video Game Decision Data",
      "status": "vertical_blueprint_api_access_documented",
      "url": "https://shelfkind.com/branchen/videospiele",
      "audiences": ["Videospiel-Händler", "Shop-Agenturen"],
      "decision_data": ["game_identity", "platform", "hardware_requirements", "crossplay", "multiplayer_mode", "edition", "dlc", "region", "age_rating"],
      "evidence_boundary": "IGDB documents a free commercial API with partnership and attribution; merchant SKU, edition and live offer matches remain separately verified"
    }
  ],
  "methodology_sources": [
    {
      "model": "three_tier_decision_data",
      "author": "Stefan Wenzel",
      "title": "Agentic Commerce: Wie KI den Handel neu strukturiert und wer künftig entscheidet",
      "year": 2026,
      "shelfkind_contribution": "Operationalisierung als Decision Core und vertikale Decision Packs; Board Game Decision Data ist der erste Referenzfall",
      "boundary": "Strategische Priorisierungslogik; keine offengelegte Rankingregel eines konkreten Shopping Agents"
    }
  ],
  "decision_data_tiers": [
    {
      "tier": 1,
      "name": "Entscheidungsdaten",
      "job": "Angebot aktuell kaufbar und zuverlässig vergleichbar machen",
      "fields": ["product_identity", "total_cost", "availability", "delivery_options", "return_policy", "freshness"]
    },
    {
      "tier": 2,
      "name": "Interpretationsdaten",
      "job": "Produkt mit normalisierten Fachattributen und Relationen zum konkreten Intent qualifizieren",
      "fields": ["normalized_domain_attributes", "variants", "edition", "language_or_region", "compatibility", "dependencies", "usage_context", "similar_experience_relations", "intent_fit_relations"]
    },
    {
      "tier": 3,
      "name": "Differenzierungsdaten",
      "job": "Verifizierbare Unterschiede und Vertrauenssignale sichtbar machen",
      "fields": ["ratings_metadata", "rankings", "service_signals", "verified_quality_signals", "merchant_preference"]
    }
  ],
  "data_strategy_layers": [
    {
      "layer": "public",
      "purpose": "offen auffindbare und überprüfbare Produkt- und Spielefakten",
      "examples": ["product_identity", "structured_product_facts", "vertical_decision_pack", "provenance"]
    },
    {
      "layer": "controlled_live",
      "purpose": "aktuelle operative Entscheidungsdaten über kontrollierte Schnittstellen",
      "examples": ["price", "availability", "delivery", "returns", "freshness"]
    },
    {
      "layer": "private_merchant",
      "purpose": "nicht öffentliches Händlerwissen für Optimierung und Messung",
      "examples": ["margin", "customer_behavior", "internal_performance", "experiments"]
    }
  ],
  "relationship_model": {
    "canonical_edges": ["edition_of", "requires_base_game", "standalone_expansion", "compatible_with", "similar_experience_to", "alternative_for_intent"],
    "schema_org_mapping": {
      "edition_of": "Product.isVariantOf -> ProductGroup",
      "similar_experience_to": "Product.isSimilarTo",
      "compatible_with": "Product.isRelatedTo",
      "requires_base_game": "Product.isRelatedTo plus documented Shelfkind relation type"
    },
    "publication_gate": ["verified_product_match", "source", "rights_status", "confidence", "freshness"]
  },
  "market_signals": [
    {
      "source": "Shopify Q1 2026 commerce data",
      "source_url": "https://www.shopify.com/news/ai-regulation",
      "evidence_class": "first_party_directional",
      "metrics": {
        "ai_referral_sessions_yoy_multiplier_more_than": 8,
        "ai_referred_orders_yoy_multiplier_approx": 13,
        "conversion_vs_traditional_search_percent_higher": 49,
        "average_order_value_percent_higher": 14
      },
      "boundary": "Shopify-weit, nicht unabhängig geprüft und nicht brettspielspezifisch"
    }
  ],
  "productized_journey": [
    {
      "id": "google_ai_visibility_check",
      "stable_id": "shelfkind.package.google-ai-visibility-check.v1",
      "stage": "qualify",
      "name": "Google- & KI-Sichtbarkeits-Check",
      "status": "available_by_inquiry",
      "price_net_eur": 290,
      "billing": "one_time",
      "delivery_time": { "code": "within_3_working_days", "working_days_max": 3 },
      "scope": { "customer_questions": 1, "offer_pages": 1, "answer_paths": 2 },
      "outcomes": ["three_evidenced_findings", "one_ready_to_use_improvement", "short_explainer_video", "one_page_summary"],
      "credit_toward_next_stage": { "amount_net_eur": 290, "valid_days": 30, "next_stage": "seo_ai_visibility_analysis" }
    },
    {
      "id": "seo_ai_visibility_analysis",
      "stable_id": "shelfkind.package.seo-ai-visibility-analysis.v1",
      "stage": "assess",
      "name": "SEO- & KI-Sichtbarkeitsanalyse",
      "status": "available",
      "price_net_eur": 1490,
      "billing": "one_time",
      "delivery_time": { "code": "within_5_working_days", "working_days_max": 5 },
      "scope": { "core_pages_up_to": 10, "products_up_to": 100, "customer_questions": 20, "result_call_minutes": 60 },
      "includes_service_ids": ["catalog_check", "decision_data_audit"],
      "outcomes": ["prioritized_findings", "quick_wins", "90_day_plan", "result_call"],
      "stop_gate": "No implementation recommendation if no relevant, actionable gap is evidenced",
      "credit_toward_next_stage": "fully_creditable_to_seo_ai_implementation_sprint"
    },
    {
      "id": "seo_ai_implementation_sprint",
      "stable_id": "shelfkind.package.seo-ai-implementation-sprint.v1",
      "stage": "activate",
      "name": "SEO- & KI-Umsetzungs-Sprint",
      "status": "available_for_scoped_project",
      "price_net_eur_from": 4900,
      "typical_price_net_eur": 7500,
      "billing": "one_time",
      "typical_delivery_weeks": 4,
      "starter_scope": { "customer_questions_min": 20, "customer_questions_max": 30, "topic_or_product_scopes": 1, "output_channels": 1 },
      "includes_service_ids": ["decision_ready_foundation", "agent_access_setup"],
      "outcomes": ["published_improvements", "structured_facts_and_entities", "before_after_test", "handover"]
    },
    {
      "id": "ongoing_seo_ai_optimization",
      "stable_id": "shelfkind.package.ongoing-seo-ai-optimization.v1",
      "stage": "maintain",
      "name": "Laufende SEO- & KI-Optimierung",
      "status": "available_after_analysis_or_sprint",
      "price_net_eur_from": 790,
      "billing": "monthly",
      "prerequisites": ["completed_analysis_or_agreed_baseline"],
      "outcomes": ["continuous_answer_gap_management", "source_updates", "structured_signals", "monthly_action_plan", "progress_report"]
    }
  ],
  "commercial_offers": [
    {
      "id": "google_ai_visibility_check",
      "stable_id": "shelfkind.offer.google-ai-visibility-check.v1",
      "status": "available_by_inquiry",
      "name": "Google- & KI-Sichtbarkeits-Check",
      "price_net_eur": 290,
      "billing": "one_time",
      "url": "https://shelfkind.com/leistungen#google-ki-sichtbarkeits-check",
      "inquiry_url": "https://shelfkind.com/?offer=google_ai_visibility_check#kontakt",
      "delivery_time": { "code": "within_3_working_days", "working_days_max": 3 },
      "prerequisites": ["one_customer_question", "one_public_offer_or_product_page"],
      "scope": { "customer_questions": 1, "offer_pages": 1, "answer_paths": 2 },
      "customer_outcomes": ["three_evidenced_findings", "one_ready_to_use_improvement", "short_explainer_video", "one_page_summary"],
      "credit": { "amount_net_eur": 290, "valid_days": 30, "toward_offer_id": "seo_ai_visibility_analysis" }
    },
    {
      "id": "seo_ai_visibility_analysis",
      "stable_id": "shelfkind.offer.seo-ai-visibility-analysis.v1",
      "status": "available",
      "name": "SEO- & KI-Sichtbarkeitsanalyse",
      "price_net_eur": 1490,
      "billing": "one_time",
      "url": "https://shelfkind.com/leistungen#seo-ki-sichtbarkeitsanalyse",
      "payment_url": "https://book.stripe.com/aFa9AV2EQ3j3d9o9La3ks01",
      "payment_provider": "stripe",
      "delivery_time": { "code": "within_5_working_days", "working_days_max": 5 },
      "prerequisites": ["public_website_or_catalog", "authorized_contact"],
      "scope": { "core_pages_up_to": 10, "products_up_to": 100, "customer_questions": 20, "result_call_minutes": 60 },
      "customer_outcomes": ["prioritized_findings", "quick_wins", "90_day_plan", "result_call"]
    },
    {
      "id": "seo_ai_implementation_sprint",
      "stable_id": "shelfkind.offer.seo-ai-implementation-sprint.v1",
      "status": "available_for_scoped_project",
      "name": "SEO- & KI-Umsetzungs-Sprint",
      "price_net_eur_from": 4900,
      "typical_scope_price_net_eur": 7500,
      "billing": "one_time",
      "url": "https://shelfkind.com/leistungen#seo-ki-umsetzungs-sprint",
      "delivery_time": { "code": "typically_4_weeks", "weeks_typical": 4 },
      "customer_outcomes": ["published_improvements", "structured_facts_and_entities", "before_after_test", "handover"]
    },
    {
      "id": "ongoing_seo_ai_optimization",
      "stable_id": "shelfkind.offer.ongoing-seo-ai-optimization.v1",
      "status": "available_after_analysis_or_sprint",
      "name": "Laufende SEO- & KI-Optimierung",
      "price_net_eur_from": 790,
      "billing": "monthly",
      "url": "https://shelfkind.com/leistungen#laufende-seo-ki-optimierung",
      "customer_outcomes": ["continuous_answer_gap_management", "source_updates", "structured_signals", "monthly_action_plan", "progress_report"]
    }
  ],
  "specialist_offers": [
    {
      "id": "managed_decision_layer",
      "stable_id": "shelfkind.offer.managed-decision-layer.v1",
      "status": "available_for_scoped_catalog",
      "name": "Entscheidungsdaten und Katalogpflege",
      "billing": "scoped",
      "url": "https://shelfkind.com/branchen",
      "customer_outcomes": ["catalog_quality_operations", "relation_updates", "intent_retests", "versioned_releases"]
    },
    {
      "id": "shelfkind_academy_day",
      "stable_id": "shelfkind.offer.academy-day.v1",
      "status": "available",
      "name": "Shelfkind Academy Day",
      "price_net_eur": 1990,
      "billing": "one_time",
      "url": "https://shelfkind.com/academy",
      "delivery_time": { "code": "one_working_day_plus_preparation", "working_days": 1 },
      "scope": { "participants_up_to": 8 },
      "customer_outcomes": ["shared_method", "quality_rules", "role_model", "measurement_plan", "playbook", "90_day_backlog"]
    }
  ],
  "services": [
    {
      "id": "agentic_readiness_check",
      "stable_id": "shelfkind.service.agentic-readiness-check.v1",
      "canonical_id": "https://shelfkind.com/check",
      "status": "available",
      "delivery_time": { "code": "immediate", "label": "Kurzreport sofort; PDF nach Kontaktdaten-Eingabe" },
      "prerequisites": ["public_website_url", "selected_vertical"],
      "offer_level": 1,
      "offer_level_name": "Insights und Bestandsaufnahme",
      "name": "Agentic Readiness Check",
      "display_name": "Website-Check",
      "price_net_eur": 0,
      "billing": "free",
      "url": "https://shelfkind.com/check",
      "check_mode": "website",
      "scope": ["public_url_sample", "technical_access", "entity_clarity", "answer_coverage", "evidence_trust", "action_path", "vertical_context", "quick_wins", "pdf_report"],
      "supported_verticals": ["board_games", "video_games", "trading_card_games", "tabletop_rpg", "miniatures", "construction_toys", "books", "events_experiences", "digital_products", "industrial_suppliers", "bioeconomy_greentech", "tourism_experiences", "building_products", "regional_food_beverage", "other"],
      "customer_outcome": "Ein nachvollziehbarer Kurzreport dazu, ob KI-Systeme Anbieter, Angebot, Kundenfragen, Belege und den nächsten Schritt aus einer öffentlichen Website-Stichprobe verstehen können",
      "business_lever": "Zeigt den ersten realen Engpass zwischen öffentlicher Website und belastbarer KI-Antwort",
      "risk_of_delay": "Optimierung kann bei Sichtbarkeit oder Content ansetzen, obwohl Identität, Antwortbasis, Beleg oder Anfrageweg fehlen",
      "boundary": "Begrenzte öffentliche Website-Stichprobe; kein Vollcrawl, keine Messung tatsächlicher Erwähnungen in externen KI-Systemen und keine Umsatzprognose."
    },
    {
      "id": "catalog_check",
      "stable_id": "shelfkind.service.catalog-check.v1",
      "canonical_id": "https://shelfkind.com/check",
      "status": "available",
      "delivery_time": { "code": "immediate", "label": "Kurzreport sofort; PDF nach Kontaktdaten-Eingabe" },
      "prerequisites": ["public_shop_url"],
      "offer_level": 1,
      "offer_level_name": "Insights und Bestandsaufnahme",
      "name": "Decision Readiness Check",
      "display_name": "Katalog-Check",
      "price_net_eur": 0,
      "billing": "free",
      "url": "https://shelfkind.com/check?mode=catalog",
      "scope": ["public_url_sample", "commerce_readiness", "vertical_tier_2_fit", "vertical_tier_3_signals", "evidence", "quick_wins", "pdf_report"],
      "supported_verticals": ["board_games", "video_games", "trading_card_games", "tabletop_rpg", "miniatures", "construction_toys", "books", "events_experiences", "digital_products", "industrial_suppliers", "bioeconomy_greentech", "tourism_experiences", "building_products", "regional_food_beverage", "other"],
      "customer_outcome": "Score, PDF-Report und die drei groessten Blocker einer oeffentlichen Shop-Stichprobe",
      "business_lever": "Zeigt, ob Commerce-Daten, Spiele-Fit oder technischer Zugang zuerst verbessert werden sollten",
      "risk_of_delay": "Optimierungsarbeit kann am eigentlichen Ausschlussgrund vorbeigehen",
      "boundary": "Begrenzte öffentliche Stichprobe; kein vollständiger interner Audit. Branchenspezifische Tier-2- und Tier-3-Hinweise werden nur für die ausgewählte Produktwelt ergänzt."
    },
    {
      "id": "decision_data_audit",
      "stable_id": "shelfkind.service.decision-data-audit.v1",
      "canonical_id": "https://shelfkind.com/leistungen#decision-data-audit",
      "status": "available",
      "delivery_time": { "code": "within_5_working_days", "working_days_max": 5, "label": "Innerhalb von fünf Werktagen nach vollständigem Eingang der Voraussetzungen" },
      "prerequisites": ["product_feed_or_catalog_export", "five_representative_customer_questions", "authorized_contact"],
      "offer_level": 1,
      "offer_level_name": "Insights und Bestandsaufnahme",
      "name": "Decision Data Audit",
      "display_name": "Katalog-Prioritaeten klaeren",
      "price_net_eur": 1490,
      "billing": "one_time",
      "url": "https://shelfkind.com/leistungen",
      "scope": ["tier_gap_analysis", "up_to_100_products", "twenty_customer_intents", "intent_coverage_map", "decision_delta", "action_plan"],
      "customer_outcome": "Bis zu 100 priorisierte Produkte, 20 Kundenfragen, eine Intent Coverage Map, Selection-Delta-Beispiele, ein priorisierter Maßnahmenplan und ein Ergebnisgespräch",
      "business_lever": "Lenkt Arbeitszeit auf Produkte und Datenfelder mit konkreter Entscheidungsrelevanz",
      "risk_of_delay": "Katalogarbeit bleibt breit und wichtige Produkte bleiben für KI-Discovery schwer qualifizierbar",
      "stop_gate": "Keine Umsetzungsempfehlung ohne belegte, sinnvoll schließbare Entscheidungslücke",
      "included_in_package": "seo_ai_visibility_analysis"
    },
    {
      "id": "decision_ready_foundation",
      "stable_id": "shelfkind.service.decision-ready-foundation.v1",
      "canonical_id": "https://shelfkind.com/leistungen#decision-ready-foundation",
      "status": "available",
      "delivery_time": { "code": "scoped_after_discovery", "label": "Termin nach Shopsystem, Datenquellen und Katalogumfang" },
      "prerequisites": ["authorized_product_data_access", "source_system_contact", "agreed_catalog_scope"],
      "offer_level": 2,
      "offer_level_name": "Daten und Anbindung",
      "name": "Decision-Ready Foundation",
      "display_name": "Agentenfaehige Datenbasis",
      "price_net_eur_from": 4900,
      "billing": "one_time",
      "url": "https://shelfkind.com/leistungen",
      "scope": ["tier_1_source_mapping", "identity_mapping", "commerce_json_ld", "freshness_rules", "policy_structure", "quality_gate"],
      "customer_outcome": "Eindeutige Produkte sowie aktuelle Preis-, Bestands-, Liefer-, Retouren- und Relationsangaben fuer den vereinbarten Katalogausschnitt in maschinenlesbarer Form",
      "business_lever": "Eine verlassliche Quelle fuer Shop, Feeds und Agenten und sichere Grundlage fuer vertikale Decision Packs",
      "risk_of_delay": "Unsichere Angebote können ausscheiden, bevor der Produkt-Fit geprüft wird",
      "included_in_package": "seo_ai_implementation_sprint"
    },
    {
      "id": "game_decision_layer",
      "stable_id": "shelfkind.service.game-decision-layer.v1",
      "canonical_id": "https://shelfkind.com/leistungen#game-decision-layer",
      "status": "available",
      "delivery_time": { "code": "monthly_continuous", "label": "Laufender monatlicher Sync nach initialem Produkt-Matching" },
      "prerequisites": ["decision_ready_tier_1_basis", "resolved_product_identity", "confirmed_data_rights"],
      "offer_level": 3,
      "offer_level_name": "Dauerhaft mitspielen",
      "name": "Game Decision Layer",
      "display_name": "Shelfkind Spielewissen",
      "price_net_eur_from": 1250,
      "billing": "monthly",
      "url": "https://shelfkind.com/branchen/brettspiele",
      "catalog_pricing_net_eur_monthly": [
        { "active_products_up_to": 500, "price": 1250 },
        { "active_products_min": 501, "active_products_up_to": 2500, "price": 2490 },
        { "active_products_min": 2501, "active_products_up_to": 10000, "price": 4900 },
        { "active_products_over": 10000, "price": "custom" }
      ],
      "scope": ["verified_game_decision_data", "json_ld_or_api", "monthly_graph_sync", "creator_news_updates", "edition_and_expansion_updates", "provenance", "coverage_monitoring", "freshness_monitoring", "intent_retests"],
      "customer_outcome": "Der aktive Spielekatalog erhaelt laufend Spielerzahl-Fit, Spielzeit, Complexity, Erlebnisprofile, Produktbeziehungen und quellengebundene Updates zu neuen Spielen, Editionen, Erweiterungen und relevanten Creator- oder Verlagsaenderungen",
      "business_lever": "Macht mehr Long-Tail-Produkte fuer konkrete Kundenfragen qualifizierbar und ihr Decision Delta messbar",
      "risk_of_delay": "Bekannte Titel dominieren und passende Nischenprodukte bleiben schwer verifizierbar",
      "included_in_package": "managed_decision_layer"
    },
    {
      "id": "agent_access_setup",
      "stable_id": "shelfkind.service.agent-access-setup.v1",
      "canonical_id": "https://shelfkind.com/leistungen#agent-access-setup",
      "status": "available",
      "delivery_time": { "code": "scoped_after_discovery", "label": "Termin nach Zielkanälen, Authentifizierung und Shop-Architektur" },
      "prerequisites": ["decision_ready_product_source", "technical_contact", "approved_access_policy", "target_channel_selection"],
      "offer_level": 2,
      "offer_level_name": "Daten und Anbindung",
      "name": "Agent Access Setup",
      "display_name": "Agenten-Anbindung",
      "price_net_eur_from": 4900,
      "billing": "one_time",
      "url": "https://shelfkind.com/leistungen",
      "scope": ["mcp_product_server", "rest_api", "access_control", "freshness_and_error_model", "ucp_readiness", "acp_readiness", "representative_query_tests"],
      "customer_outcome": "Kontrollierte Produktsuche mit aktuellen Preis- und Bestandsabfragen, Kundentests und Fahrplan fuer MCP, UCP und ACP",
      "business_lever": "Ein gepflegter Zugang statt plattformspezifischer Einzelloesungen und schnell veraltender Website-Abgriffe",
      "risk_of_delay": "Agenten bleiben auf indirekte, weniger aktuelle und schlechter kontrollierbare Zugänge angewiesen",
      "included_in_package": "seo_ai_implementation_sprint"
    }
  ],
  "platform_contexts": [
    { "id": "jtl", "stable_id": "shelfkind.platform-context.jtl.v1", "name": "JTL", "status": "project_based_integration_available", "connector_status": "planned", "supported_paths": ["export", "feed", "data_mapping"], "partnership_claimed": false, "universal_compatibility_claimed": false },
    { "id": "shopware", "stable_id": "shelfkind.platform-context.shopware.v1", "name": "Shopware", "status": "project_based_integration_available", "connector_status": "planned", "supported_paths": ["product_data", "storefront", "feed", "api"], "partnership_claimed": false, "universal_compatibility_claimed": false },
    { "id": "shopify", "stable_id": "shelfkind.platform-context.shopify.v1", "name": "Shopify", "status": "project_based_integration_available", "connector_status": "planned", "supported_paths": ["product_data", "storefront", "feed", "api"], "partnership_claimed": false, "universal_compatibility_claimed": false },
    { "id": "pim_feed_api", "stable_id": "shelfkind.platform-context.pim-feed-api.v1", "name": "PIM, Feed oder API", "status": "project_based_integration_available", "connector_status": "project_specific", "supported_paths": ["pim", "feed", "rest_api"], "partnership_claimed": false, "universal_compatibility_claimed": false }
  ],
  "agency_model": {
    "status": "available",
    "url": "https://shelfkind.com/partner",
    "agency_owns": ["client_relationship", "commerce_architecture", "implementation", "operations_and_support"],
    "shelfkind_owns": ["decision_data_audit", "domain_model", "provenance_and_quality_rules", "representative_intent_tests"],
    "boundary": "Keine White-Label-, Referral-, Exklusiv- oder Plattformpartnerschaft ohne separate Vereinbarung"
  },
  "data_outputs": ["JSON-LD", "product_feed", "REST_API", "MCP_server"],
  "knowledge_pages": [
    "https://shelfkind.com/merchant/google-merchant-center-conversational-attributes",
    "https://shelfkind.com/merchant/ki-ready-vs-decision-ready",
    "https://shelfkind.com/merchant/katalog-kundenfragen",
    "https://shelfkind.com/merchant/produkttext-vs-produkt-fit",
    "https://shelfkind.com/merchant/selection-delta",
    "https://shelfkind.com/merchant/ki-anreicherung-ohne-erfundene-fakten",
    "https://shelfkind.com/merchant/goal-based-shopping-fachhandel",
    "https://shelfkind.com/merchant/agentic-commerce-tier-modell",
    "https://shelfkind.com/merchant/agentic-commerce-readiness",
    "https://shelfkind.com/merchant/game-decision-data",
    "https://shelfkind.com/merchant/agentic-commerce-schnittstellen"
  ],
  "claims_boundary": {
    "recommendation_guaranteed": false,
    "revenue_uplift_guaranteed": false,
    "public_check_is_full_catalog_audit": false,
    "protocol_support_is_channel_access_guarantee": false
  },
  "evidence_guarantee": {
    "published_claims_require": ["documented_source", "quality_status", "traceable_provenance"],
    "uncertain_facts": "explicit_unknown",
    "guarantees_excluded": ["inclusion_in_ai_answers", "specific_ranking", "revenue_uplift"],
    "measured_effect": "selection_delta"
  },
  "measurement": {
    "conversion_event_model": {
      "status": "active",
      "endpoint": "https://shelfkind.com/api/merchant/events",
      "retention_days": 30,
      "events": ["catalog_check_click", "catalog_check_vertical_select", "catalog_check_submit", "catalog_check_complete", "catalog_check_error", "readiness_check_click", "check_mode_select", "readiness_check_vertical_select", "readiness_check_submit", "readiness_check_complete", "readiness_check_error", "offer_interest", "checkout_click", "connector_interest", "inquiry_start", "inquiry_submit", "trade_agent_offer_start", "trade_agent_offer_submit"],
      "check_dimensions": ["check_mode", "vertical_id", "page_path"],
      "personal_data": false,
      "persistent_visitor_id": false,
      "third_party_analytics": false
    },
    "leading_indicators": ["tier_1_eligibility", "intent_coverage", "recommendation_inclusion_rate", "share_of_answer", "ai_referral_sessions"],
    "commercial_outcomes": ["qualified_product_visits", "attributed_orders", "gross_merchandise_value", "contribution_margin"],
    "causality_boundary": "Sichtbarkeit und Referral-Traffic sind Vorlaufsignale; Umsatzwirkung erfordert Aktivierungsnachweis und geeignetes Vergleichsdesign"
  },
  "decision_pack_policy": {
    "core_name": "Shelfkind Decision Core",
    "core_scope": ["canonical_identity", "relations", "intent_fit", "provenance", "rights", "confidence", "freshness", "unknowns", "machine_outputs", "selection_delta"],
    "expansion_gate": ["paid_scope", "authorized_sources", "named_data_owner", "domain_review", "rights_clearance", "real_intent_tests", "measured_selection_delta"],
    "claim_boundary": "Board Game Decision Data is the deepest reference model. Other published vertical blueprints are activated only with authorized sources, domain review and real customer-question tests."
  },
  "updated_at": "2026-08-14"
}